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The national level Development information and education work
Germany will only be able to achieve its development objectives and meet its international commitments if it has the broad-based support of German society.
In order to foster the active involvement of German civil society, the Federal Ministry for Economic Cooperation and Development (BMZ) supports development information and education work, which aims to
- communicate the vision of sustainable development around the world, a vision that combines economic performance with social justice, ecological viability and good governance
- arouse interest in developing countries, explain global contexts, and demonstrate how they influence the individual
- motivate people to become actively involved and become part of a socially responsible society within a globalised world
- support development activities inside Germany.
Children and young people are a particularly important target group of development education work, although it also targets organisations, the media and individuals who are able to reach a large number of citizens. These include non-governmental organisations, associations, private initiatives, church bodies, trade unions, local authorities, teachers and journalists. The BMZ is also developing new ways of communicating information, with a view to addressing private businesses and business associations, migrants' organisations and sports clubs, for instance.
A division of labour for greater effectiveness
The way development information and education work is organised reflects the pluralism that exists in German development cooperation. State and non-governmental actors share the work and complement one another. The ministry devises and steers dialogue and cooperation processes, and bankrolls a wide variety of activities. The BMZ supports campaigns and effective PR events, issues audio-visual media, lends films, produces publications on the entire spectrum of development cooperation issues, and provides extensive information on its own website.
The key institute involved in the BMZ’s development information and education work is Engagement Global – Service für Entwicklungsinitiativen. Engagement Global is a non-profit body that implements state development education programmes, delivers advisory services on BMZ's promotion programmes and realises these. It also offers upgrading and networking services for individuals already active in the field of development and those who are interested in the field. The other implementing organisations GIZ and KfW Entwicklungsbank as well as the German Development Institute (GDI) also do their bit, holding special events and issuing special publications to keep the general public informed.
To ensure the consistent quality of development information and education, the work in this field is subject to regular monitoring, like all German development cooperation projects and programmes.