Sustainable textiles

More clarity in the textiles sector – "" is now online

Campaign image for the launch of the website

26.02.2015 |

Today a new online portal was launched by the BMZ. Consumers can use this new webpage to find out more about the credibility of environmental and social labels used by the textiles industry. The webpage is located on the German government's web portal. The information (all in German) that can be accessed via the portal is to be expanded to include assessments of the labels used for other product groups besides textiles that are of interest to consumers. Information about other products will be added gradually over the course of the year. Consumers can check out labels while they shop using the associated app Siegelklarheit.

Commenting on the new portal, Minister Müller said: "Unfortunately, when you try to buy sustainable products, it is still difficult to find your way through the maze of labels – especially in the case of clothing. That is why we are working on ways to give consumers the tools they need to make informed decisions so that they can choose products that have been made using ecologically and socially sound manufacturing methods under decent working conditions."

The portal and the app will launch with an assessment of common labels used in the textiles sector. Labels that score particularly well receive a "green button" on the website.

Experts from government organisations, science and research, the private sector and civil society got together at the request of the German government to develop a set of assessment criteria that have been applied to each label and show exactly who is behind it, which environmental and social aspects it covers and how implementation is monitored. The assessment also includes clear information as to which production stages are covered by the label, e.g. cotton growing or textile manufacturing.

Users of the portal have access to a quick overview of the relevant information for each label and can compare them directly with one another. The portal also provides a list of companies and shopping guides to make it easier for shoppers to find certified textiles and clothing.

What is new about this portal is the degree of detail in the assessments coupled with the wide scope of the criteria that have been applied. In addition to listing the criteria used for the certification system, the portal also covers environmental and social aspects. This is what distinguishes the new portal from existing portals for such labels. It means that the portal is not just useful for consumers, it can also serve as a guideline for those behind the label systems as well. They can use the portal's independent expert assessment to see where they stand and what they can improve.

The portal has been developed jointly by the Federal Ministries for Economic Cooperation and Development, and for the Environment, Nature Conservation and Nuclear Safety, and the Federal Ministries of Labour and Social Affairs, of Justice, and of Food, Agriculture and Consumer Protection. By means of this joint endeavour the ministries have taken a further step towards implementing one of the goals laid down in the Coalition Agreement, namely to enable consumers to make more informed purchasing decisions based on targeted information.

A contact address: has been set up for suggestions and ideas from users.

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More information

BMZ press service

Media representatives can register here for the BMZ e-mail list for journalists.


See also

External Link

BMZ glossary

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