Examples

Nature reserve in Southern Africa

KAZA – Transfrontier nature conservation

One of the world's largest nature conservation areas has been created in Southern Africa. 36 conservation areas and national parks in Angola, Zambia, Zimbabwe, Botswana and Namibia have been linked to form the Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA).

With its approximately 520,000 square kilometres, the conservation area is larger than Spain (506,000 square kilometres). Apart from biodiversity conservation, its main purpose is the sustainable development of tourism and sustainable economic development in the participating countries.

In August 2011, the five countries' heads of state signed an agreement getting the scheme under way. The ambitious project was officially launched in March 2012.

Constructive cooperation between the governments of the KAZA countries cannot be taken for granted, as, in the past, armed clashes and diplomatic disputes between them were not uncommon.

The BMZ is supporting the development of KAZA through KfW Development Bank; KfW is the largest donor and is contributing 35.5 million euros.

It works closely with other supporting countries, such as the Netherlands, Switzerland and the United States, and with non-governmental organisations including the World Wide Fund For Nature (WWF) and the Peace Parks Foundation.

From poachers to gamekeepers

One aspect of the KAZA project is the establishment of community protection areas. This involves the central government turning over land to a community, which is then allowed to use it for economic benefit, but must simultaneously assume responsibility for nature conservation. For example, the community may rent a parcel of land to a lodge operator. The lodge creates jobs and buys food from local farmers, thus generating additional income for local people. As the guests of the lodge come for the wildlife, it now becomes more attractive to protect wild animals than to hunt them. KfW Development Bank therefore also supports efforts to train former poachers to become gamekeepers.

Project data

German contribution: 35.5 million euros

Envisaged duration: 2010 to 2021

Agro-tourism in Kyrgyzstan

Agro-tourism in Kyrgyzstan

Some 30 per cent of Kyrgyzstan's people work in agriculture. However, farmers' international competitiveness is very limited, and their productivity is too low. Germany therefore supports a programme in Kyrgyzstan to foster sustainable economic development, which will make the country more competitive. As part of this cooperation, value chains in various sectors are being developed further, including agro-tourism.

Using the country's vast potential for tourism

In total, 86 farmers received training on agro-tourism. In cooperation with local tour operators, programmes for tourists have been developed. In order to publicise the programmes, information tours for international tour operators have been organised.

Kyrgyzstan has vast potential for tourism. It has a lot to offer in terms of landscape - snow-covered seven-thousanders, green mountain meadows, mountain lakes, and also vast grassland or the second largest mountain lake in the world. Throughout much of the country, visitors can experience untouched nature.

Results to date

More than 20 hosts are already providing lodging to independent tourists and to groups organised by tour operators. The number of visitors from Europe has risen from 200 to 2,000 a year. In addition, a website for agro-tourism in Kyrgyzstan has been set up, and agro-tourism has become more popular in Kyrgyzstan.

Project data

Envisaged duration: 2014 to 2019

Financial resources. 150,000 euros

Morocco: Tourism for a better future

Tourism for a better future in Morocco

In rural Morocco, there are undisturbed natural areas and numerous cultural sites, but job and income opportunities are very limited. Typical examples of this situation can be found in the coastal region of Souss-Massa and in Béni Mellal-Khénifra, a region in the High Atlas Mountains.

On behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) is working in the two regions to help develop sustainable tourism. The purpose of the projects is to enable the entire local population to benefit from the natural resources around nature parks and conservation areas.

To that end, tourism programmes are being expanded: watersports and fishing, birdwatching, backpacking, and climbing. Moreover, new forms of outreach to attract tourists are being introduced.

There are plans to provide training in sustainable tourism for a minimum of 2,000 people. The projects are intended to help create 50 new small enterprises to provide services for tourists and four new lodging facilities, and to foster the development and marketing of new local products, in order to help the regions become self-reliant, flourishing tourist destinations in the long term.

More jobs and higher incomes

About three years into the project, as many as 432 people (including 186 women) have found a job. Some 1,850 people are benefiting from increased incomes or improved working conditions.

Project data

Envisaged duration: November 2015 to September 2020

Financial volume: 5.77 million euros

Morocco: Tourism for the future

Albania's southern coastal region

Albania: Integrated sustainable development of the southern coastal region

Albania has much to offer tourists in terms of attractive landscapes and cultural diversity: sandy beaches in the north, rocky shores in the south, mountain areas with traditional villages, archaeological and historical sites. In recent years the number of people visiting the coastal regions has grown, especially during the summer. However, people in the hinterland have benefited little from this development so far. Due to a lack of prospects for development, many people are leaving the rural regions.

German activities

The German government is working with the Albanian government to promote the sustainable economic development of the coastal region of Vlora, an effort that should ultimately benefit the national economy as a whole. In order to create better opportunities for the region's 60,000 people, the development project is based on close cooperation with local communities and with enterprises in the tourism industry.

The focus is on a combination of nature tourism, cultural tourism and food tourism, and on preserving the country's cultural heritage. The project concentrates on the municipalities of Vlora, Himara and Konispol.

Project focus

The measures focus on two fields of action.

For one thing, support is being provided to territorial development planning in the region, through the development of mechanisms to preserve towns, and models through which traditional villages can be revived.

The project also supports the development of sustainable tourism models and the integration of products into tourism value chains.

More specifically, the project is supporting the expansion of outdoor activities and events such as hiking, mountain biking, cultural tours and festivals. Mapping out hiking and cycling routes, for example, especially benefits rural tourism service providers. Training on rural tourism and mountain tourism is being provided to the owners of bed and breakfast establishments in the region. The various measures contribute towards strengthening the local and international competitiveness of the tourism industry.

Marketing strategy

The project is also assisting with the development of a marketing strategy. A regional trade mark and a regional logo are being developed in order to facilitate joint marketing of the region as a whole.

International media are reporting more and more often on Albania's southern coastal region as a tourist destination. German tour operators that offer holidays "off the beaten track" have included the region in their programmes.

Project data

Envisaged duration: March 2015 to February 2019

Financial volume: 2 million euros

Malawi: More jobs in rural regions

Malawi: More employment and income in rural areas

Located in the south-east region of Africa between Mozambique, Tanzania and Zambia, Malawi is one of the most peaceful countries in this part of the world. Tourists love it for its surprising variety: bathing elephants in Liwonde National Park, lusciously green tea plantations around Thyolo and magnificent sandy beaches along the banks of Lake Malawi. Hikers can enjoy the impressive views from the Mulanje or Nyika Plateaus, nature fans delight at Lake Malawi with its clear water and most biodiverse collection of lake-dwelling fish in the world.

Jobs in the tourism sector

The focus of German development cooperation with Malawi is on the priority areas of basic education, health and rural development; the aim is to create income and employment in rural regions with a view to reducing poverty.

Tourism is a great way to achieve these aims. In 2015, there were already about 200,000 people working in this sector of the economy – forecasts indicate that this number could rise to about 1.3 million workers by 2026.

Preserving the country's natural beauty

On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) supports the development of tourism value chains in Malawi.

The aim of these efforts is to foster the development of an environmentally and socially responsible tourism sector.

The activities being carried out include training of local micro businesses, improving public-private sector dialogue as well as defining and promoting Malawi's marketing efforts to encourage interest in the destination.

The impacts of the programme include more jobs in rural areas. Public-private sector dialogue boosts the representation of local businesses at national and international levels.

The project has been promoting sustainable management of national resources, since those are the basis for the livelihoods of the people, most of whom earn their living in agriculture. Furthermore, it is also the reason why tourists visit the country and thus a source of attractive employment opportunities.

Developing tourism in Western Nepal

Tourism in Western Nepal: Tapping unexplored potential

Western Nepal has much to offer tourists: the biggest herd of swamp deer in Asia in Suklaphanta National Park, the majestic beauty of the alpine meadows, forests and lakes in Khaptad National Park and the picturesque hiking trails in the Api and Saipal Mountains. Yet, despite the variety of sights the region has to offer, its tourism potential has not yet been fully tapped. That is why, as part of its development cooperation with Nepal, Germany is assisting the Nepalese government in promoting tourism in the western part of the country.

Tourism Development Society (TDS)

A circle of like-minded entrepreneurs in Western Nepal decided to establish a destination management organisation and founded the Tourism Development Society (TDS) in 2012 with a view to attracting tourists to the region and promoting responsible tourism. The founders committed to pay one per cent of their business revenues to the organisation.

Since 2013, German development cooperation experts have been working with TDS to improve services for tourists and develop new tourism products that will also benefit marginalised groups in the region.

Bringing interest groups together

At a regional workshop on tourism planning organised by TDS in May 2016, 25 organisations from the private sector, the public sector and civil society founded the West Nepal Tourism Alliance. TDS acts as the secretariat for the Alliance and brings the most important interest groups together, in order to create income opportunities for the local people and preserve the region's natural and cultural heritage.

Diversifying products and services

The West Nepal Tourism Alliance promotes the marketing of the region as a tourist destination and, at the same time, works to expand the range of products and services on offer there.

Furthermore, in recent years, TDS has supported the development of numerous different "travel packages" offered by local tour operators. These packages are being offered by 20 local tour operators and 13 tour operators based in Kathmandu.

Sustainable tourism in Madagascar

Madagascar: Conservation and sustainable use of natural resources

Madagascar is the fourth biggest island in the world and lies off the coast of Mozambique in the Indian Ocean. The island's relative isolation has meant that a unique and especially rich diversity of flora and fauna has developed there. But large parts of this natural paradise have already been destroyed as a result of human intervention. Most of the people are extremely poor. Their demand for food and fuel wood has led to extensive deforestation and land degradation.

Expanding the tourism value chain

Under a project supported through German development cooperation, efforts are under way in collaboration with the Malagasy government to create a framework for protecting biodiversity and promoting sustainable forms of natural resource management.

One focus of the project is the development of a tourism value chain in protected areas. Together with local people, special offers and routes are being developed that will allow visitors to explore Madagascar's natural heritage.

In the three regions of Atsimo-Andrefana, Boeny and Diana, local tourism is being fostered through a variety of activities, such as training programmes, the improvement of infrastructure, and the marketing of local tourism attractions at the national and international levels.

Local people benefit

Natalia Vega talks about her work in Madagascar

Natalia Vega works for the German government. In Madagascar, she is involved in a project for the protection and sustainable use of natural resources, where she develops tourism programmes that benefit local communities.

Ethiopia: Park management

Ethiopia: Sustainable management of national parks

So far, support for tourism in Ethiopia has focused mainly on historical and cultural attractions, for instance the country's nine UNESCO World Heritage Sites. But Ethiopia also has vast biodiversity, which could still be put to better use for tourism.

Lack of technical and financial resources

The government has placed 14 per cent of the country's area under protection. But many protected areas are being used as pastureland, and their natural resources are being exploited. Moreover, national parks often lack the technical and financial resources to effectively protect biodiversity.

Germany therefore supports Ethiopia through a biodiversity and forestry programme, helping the government to improve the management of national parks and to make them more attractive for tourists.

Better conditions for tourism

The programme supports five national parks with a view to optimising their protection and management strategies and methods. The management and monitoring of the parks is being improved through organisational development, capacity building and the provision of equipment. Support is also being provided to the Ethiopian wildlife protection authority. As a result, conditions for tourism are improving as well.

Results to date

One of the five national parks that are being supported has already developed a management plan. Two more plans are being drawn up. New patrol systems have been developed and rangers have received training in law enforcement, anti-poaching activities, wildlife monitoring, and the protection of habitats. At one national park, training has been provided on elephant behaviour in order to reduce risks for visitors and park personnel. At another park, a strategy for a visitors' centre has been developed.

Project data

Envisaged duration: August 2015 to July 2019

Financial volume: 16.5 million euros

Southern Africa: Protected areas

Southern Africa: Establishing transboundary protected areas

Southern Africa's natural resources and cultural heritage attract visitors from all over the world. The number of international tourist arrivals in the region in 2017 was about 25 million, and it is expected that it will rise to more than 40 million over the next ten years. Preservation and sustainable use of the region's natural and cultural heritage are key prerequisites for continued good development of tourism in the region.

Sustainable management of protected areas

However, local ecosystems are under threat because of population growth and the resulting increased need for agricultural land. The deforestation rate in the region is the highest in all of Africa. Poaching has increased again for some time, including in protected areas.

In order to conserve biodiversity, the Southern African Development Community (SADC) supports the establishment of transboundary protected areas and helps develop programmes and strategies for their sustainable management. Germany is supporting this process through its programme for the transboundary protection and use of natural resources.

Germany is working with the SADC Secretariat to improve the marketing of the protected areas and to develop tourism programmes together with international and regional tour operators. Since 2017, technical and financial support has also been provided to Southern Africa in order to enable it to take part in international tourism fairs such as ITB in Berlin.

Including local people in tourism value chains

The programmes are intended to ensure that local people will benefit from the protected areas. Transboundary tourism programmes help to create jobs. One example is the Desert Kayak Trail, which tourists can follow in order to explore the ǀAi-ǀAis Richtersveld Transfrontier park between Namibia and South Africa by water and by land. Here, local people can work as river guides and provide lodging and food for tourists.

Project data

Envisaged duration: June 2015 to December 2020

Financial volume: 12.5 million euros

Rwanda: Economic development

Rwanda: Fostering economic development and job creation through tourism

Every year, about one million tourists visit Rwanda. The East African country has vast cultural diversity, breathtaking lakes, and national parks with an impressive wealth of animals and species, including mountain gorillas

Thanks to the country's mild climate, clean environment and good security situation, the tourism sector is constantly growing. Tourism now contributes as much as 13 per cent to Rwanda's gross domestic product and accounts for 11 per cent of its jobs.

The government wants to continue to develop this important industry. As early as in 2009, it adopted a master plan for the sustainable development of tourism. As part of its programme to foster economic development and job creation ("Eco-Emploi"), Germany supports the implementation of the plan.

Tourism programmes in the Kivu region

Germany's activities focus on the region around Lake Kivu, which has vast potential for tourist activities such as hiking and cycling. The aim of the activities is to further improve tourism programmes and create new business and employment opportunities.

Working together with private and public partners, Eco-Emploi has provided training to tour guides, tour operators and hotel managers on topics such as food services, management, housekeeping management and tour guide skills. Moreover, trainers for the tourism and hospitality industry have been trained. The services provided by municipal tourism projects have been expanded, and new hiking trails have been designated.

Under the umbrella of the local chamber of tourism, a tourism organisation for the Kivu region has been established, which promotes the region at specialised fairs and helps with networking among important players.

Jean Bosco talks about his work in Rwanda

Jean Bosco works for the German government. In Rwanda, he is involved in a project that helps public and private partners to create new jobs. As part of the project, tourism opportunities in Western Rwanda are being optimised.

Project data

Envisaged duration: June 2016 to December 2019

Financial volume: 23,354,440 euros

Jordan: New tourism strategy

Jordan: Developing a new tourism strategy

Home to many historical, religious and adventure sites, Jordan offers a unique destination to travellers from around the world. Petra – one of UNESCO's seven wonders –, Dead Sea and Wadi Rum are only some of the country's distinctive locations. Jordan's tourism sector contributes substantially to gross domestic product (GDP), and its reliance on human resources generates enormous income potential for micro, small and medium-sized enterprises (MSMEs). Affected by regional turmoil in 2011, signs of recovery started to show in 2017 with increasing tourist arrivals.

Improving competitiveness

The project "Employment-oriented MSME promotion" aims to support Jordanian micro, small and medium-sized enterprises in line with the government's plans, with a focus on the tourism, food processing, and information and communication technology (ICT), all sectors with considerable growth and employment potential.

The project aims at improving enterprise competitiveness, enhancing the competences within MSMEs and improving the business and investment climate in those sectors.

The project undertook an in-depth analysis of the Jordanian tourism sector specifically looking at opportunities to promote MSMEs. The analysis is based on a participatory approach with the sector's stakeholders and aims to derive and implement concrete actions for boosting MSMEs growth opportunities. The project is currently supporting the digital transformation of tourism service providers and enhancing the industry's linkages locally and internationally.

Project data

Envisaged duration: January 2018 to April 2024

Financial volume: 10 million euros

Laos: Sustainable tourism

Laos: Fostering sustainable tourism

Tourism is an important growth industry in Laos. It accounts for seven to nine per cent of gross domestic product, contributes significantly to the creation of new jobs and constitutes an important source of foreign exchange earnings.

However, for a small country such as Laos, mass tourism also presents a challenge. It may pose a threat to the country's culture and natural environment, for example through increased traffic and more waste.

Implementing ASEAN standards

Germany is supporting the "RELATED" project (Regional Economic Integration of Lao PDR into the Association of Southeast Asian Nations (ASEAN), Trade and Entrepreneurship Development). As part of this project, assistance is being provided to local partners with regard to the sustainable development of tourism and the application of ASEAN tourism standards.

In addition to training and practical advice, the project includes activities on sustainable production and consumption. This relates to water and energy conservation and the reduction and recycling of waste in travel agencies, hotels, bed and breakfast establishments and restaurants. Such activities do not only protect the environment, they also help to save costs.

In order to create local income, support is also provided to the production of local crafts articles. Publicity campaigns are improving people's environmental awareness.

Results to date

The private sector in Luang Prabang Province has significantly improved its environmental management. This is helping to achieve Goal 12 of the 2030 Agenda for Sustainable Development (Ensure sustainable consumption and production patterns).

Newly developed crafts products are generating additional income. Thanks to the implementation of ASEAN tourism standards, the quality infrastructure has improved. Moreover, a UNESCO instrument for successful destination management has been introduced. Luang Prabang Province has been presented at various fairs as a sustainable tourist destination.

Project data

Envisaged duration: May 2016 to December 2020

Laos: Protecting biodiversity

Laos: Protecting biodiversity in the Hin Nam No region

The 88,500-hectare Hin Nam No conservation area in Laos, which is situated on the Vietnamese border, is one of the world's largest karst regions. It is a landscape of breathtaking beauty with unique limestone formations. It is home to endangered species such as leopards, and to a vast range of plants. More than 20 villages are located within the protected area. Their inhabitants depend on the region's natural resources for their livelihoods.

Poaching, illegal logging and lack of enforcement of park rules are increasingly putting a strain on the area's sensitive ecosystem. So far, technical, financial and human resources for the nature reserve's management and protection have been inadequate.

As part of the "Protection and Sustainable Use of Forests and Biodiversity" programme, Germany supports the protection of the Hin Nam No region. The activities are geared towards preserving biodiversity and simultaneously reducing poverty in the local rural communities.

Fostering ecotourism

In order to improve the economic situation of the local people, public-private partnerships are used to develop ecotourism programmes and market them.

If the protected area was given the status of an ASEAN Heritage Park and UNESCO World Natural Heritage Site, the region would become better known and tourism marketing would become easier. Germany therefore supports the development of the Hin Nam No region to become a transboundary UNESCO World Natural Heritage Site.

The German programme is also helping to set up a joint administrative body for the area's integrated regional development. Moreover, efforts are under way to establish a joint protected area management system and strategic, sustainable tourism development efforts.

Germany's approach involves fostering cooperative management forms that bring together authorities and local people to jointly plan the protection and administration of the area.

Such a co-management approach is a new thing in Laos. Villagers are forming committees to protect and manage natural resources in and around Hin Nam No Park based on a predefined plan.

Results to date

The programme has developed a joint management system for the Hin Nam No protected area. Several stakeholders and interest groups are already using the newly developed tourism strategy.

Project data

Envisaged duration: September 2017 to March 2021

Financial volume: 9.95 million euros

Myanmar: Supporting locals

Myanmar: Integrating local communities in the tourism sector

For decades Myanmar was very much isolated. Since the beginning of the political transformation in Myanmar, rising numbers of tourists have visited the country. In 2018, there were three million visitors. Myanmar has beaches that seem endless, countless islands, and a lot of untouched nature.

Meanwhile the euphoria of the early transformation days faded, and tourism entered a phase of consolidation and professionalization. After the exuberant growth of those early days, tourism still offers many opportunities, especially for inclusive economic growth.

Since 2012, Germany has been supporting private sector development in Myanmar. The purpose of these efforts is to improve the environment for the sustainable economic growth of micro and small enterprises in selected sectors, including tourism. Germany's activities have been aligned with the country's tourism master plan. It focuses on integrating local communities in the tourism sector, fostering good governance and protecting the environment.

Joint solutions

In Myanmar's largest administrative unit, Shan state, public and private representatives have jointly worked on solutions for conflict-sensitive, environmentally sound tourism management at Inle Lake. The lake is famous for its floating villages and gardens. It is the main tourist destination in Shan State. Through its cooperation with Germany, the regional government wants to foster the participation of micro and small enterprises in economic development.

Among other things, Germany supports its partners in Myanmar by helping to set up tourism organisations and associations, providing training in the area of digital marketing, and organising tourism fairs.

Results to date

The number of visits to the Inle Lake website has increased. Many visitors choose to download the maps that are available on the website. The organisation of tourism fairs has helped to create new business relations with local suppliers from the agricultural and crafts sectors. In the area of local tourism, 45 per cent of the income stays in the communities.

Project data

Envisaged duration: 2014 to 2021

Palestinian territories

Palestinian territories: Sustainable economic development through tourism

In 2019, approximately four million travelers visited Israel; but only about one third visited the Palestinian territories – which are only accessible via Israel – and less than every 10th tourist spent at least one night in a local hotel. Hence, the Palestinian economy still derives very little benefit from the current touristic boom in the region. However, at the same time, there are sure indications that "Palestine" is advancing to be internationally perceived as a distinctive travel destination and German tour operators are moving forward to include the West Bank in their offers.

The Palestinian tour operators' association HLITOA is therefore focusing especially on targeted destination marketing in selected markets, including the German-speaking countries.

In 2018, tourists from Germany, Austria and Switzerland combined were the second-most visiting group of travelers (358.000 guests), surpassed only by US-citizens.

Using the slogan "Palestine – In the Heart of the Holy Land", the association promotes the Palestinian territories as an independent travel destination nestled between Israel and Jordan.

As part of its cooperation with the Palestinian territories in the field of sustainable economic development and job creation, Germany supports HLITOA's activities. German experts are providing advice to the association and its members on destination development, international marketing and product development, and they help the association get in touch with travel agencies in Europe and North America.

Results to date

Based on earlier project phases, the association presented its dedicated tour catalogue Palästina, Israel & Jordanien in March 2019. Comprising 150 pages, 11 Palestinian tour operators offer about 50 new ideas for traveling in the Holy Land with an emphasis on "Palestine".

The launch of the catalogue in the German-speaking market was accompanied by a marketing and media campaign to expedite sales in European travel offices. In addition, the association continues promoting the destination in key touristic trade fairs such as ITB (Berlin) and CMT (Stuttgart). Steadily growing numbers of booth visitors confirm that the association is on the right track with its efforts.

Meanwhile, Palestinian agencies received first requests from German tour operators, which to date were not featuring the Palestinian territories as a destination.

Project data

Envisaged duration: March 2018 to March 2021

Financial volume: 6 million euros (2015-2018), of which 450,000 euros has been earmarked for tourism

North Macedonia: Rural development

North Macedonia: Tourism as a driver of rural development

North Macedonia is an ideal destination for nature lovers. The small landlocked country at the centre of the Balkan Peninsula has mountains, lakes and a vast range of plant and animal species. The government is working to develop the tourism sector in order to achieve economic and social development. Some 600,000 tourists visited the country in 2017.

As part of its programme in support of economic diversification in rural areas of South-Eastern Europe (SEDRA), Germany supports North Macedonia, among other things, in developing rural tourism. The purpose of the cooperation programme is to create income and job opportunities for local people while simultaneously protecting local culture and the natural environment. To that end, mountain tourism and rural tourism are being developed in six cross-border regions.

The programme builds on existing tourist infrastructure such as the cross-border hiking trails "Peaks of the Balkans", "Balkan Hiking Adventure" and "High Scardus Trail", but new attractions for tourists are also being developed. This is strengthening local value chains. In order to improve the quality of tourism, regional standards for food and lodging, tour guides and risk and safety management are being introduced.

Video: A better outlook for young people from rural areas in the Balkans

Unemployment and the resulting exodus of people are severe problems in the rural areas of South-Eastern Europe. In order to give people a better outlook, the Faculty of Tourism and Hospitality in Ohrid offers intensive courses for five occupations in the sector.

Project data

Envisaged duration: September 2018 to August 2021

Financial volume: 4 million euros

Mongolia: More income

Mongolia: More income through tourism

Mongolia is particularly popular with nature lovers and adventure tourists. Many areas are nature reserves. In Mongolia, tourists can tour steppe, desert or mountain areas on horseback or go hiking there, and they can learn about old traditions from nomads from various ethnic groups. In 2017, some 470,000 tourists visited Mongolia. The revenue Mongolia was able to generate from tourism during that year was 360 million US dollars, a 24 per cent increase over 2016.

As part of a trilateral cooperation programme with Thailand and Mongolia, Germany supports a sustainable tourism development project with a focus on three Mongolian provinces. Its purpose is to improve job opportunities for people in rural areas and to bolster local people's incomes through additional income from tourism.

To that end, ecotourism and fair tourism programmes have been developed, and Mongolia has received support with regard to marketing them. Tourism development has also been supported at the province and village levels. Thanks to the project, new tours have been developed, for instance to the bow makers of Selenge Province.

Results to date

Tailor-made strategies for the further development of tourism have been developed for the project provinces. In the first season after the start of the project, some 700 local and international tourists came to the three project provinces in summer 2018.

Project data

Envisaged duration: August 2017 to July 2020

Financial volume: 542,000 euros (trilateral cooperation budget)

Togo: Regional development

Togo: Fostering regional development through tourism

Tourism in Togo is not very developed. The number of tourist arrivals in 2017 was just under 500,000. Internationally, the country ranks 161st out of 185 countries in terms of tourism. But the number of visitors is growing. In 2017, tourist arrivals increased by 46.7 per cent. According to the World Tourism Organization, this was the second-largest increase worldwide after Egypt. The government has drawn up a tourism development plan in order to support the sector.

Making tourism a significant economic factor

As part of a programme to foster good governance and decentralisation in Togo, Germany is supporting activities for the development of tourism. Initially, these efforts will be focusing on the municipality of Kpalimé.

The purpose of German activities in Kpalimé is to make tourism an economic factor for the region's development. To that end, the project seeks to help improve networking among tourism sector players, bring about a dialogue between municipal and private sector stakeholders, and help develop a regional tourism strategy. The project also includes marketing and training activities.

Results to date

The first tourism strategy for the region has been drawn up based on a participatory process and has become part of the municipal development plan. In a tourism committee, representatives of the private sector, non-governmental organisations and local and regional authorities are jointly working to advance the development of tourism. Training sessions have been held and the first marketing strategies have been developed. The stakeholders have also reached agreement on the introduction of tourist taxes.

Project data

Envisaged duration:
ProDeG III: 2016 – 2021
Tourism component since June 2017

Financial volume: 25,114,696 euros